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Lincoln provides a luxury driving experience with its high-quality vehicles and superior craftsmanship. It also offers additional benefits for drivers who reach the highest status of its rewards program. This status, known as Lincoln Black Label, provides owners exclusive membership privileges, such as complimentary car washes, premium maintenance, and travel perks. Below, we explore the Lincoln Black Label membership and the benefits that come with it.
What Is the Lincoln Black Label?
The Lincoln Black Label is a luxury vehicle experience for select Lincoln drivers who achieve this level of ownership. It's the highest tier of Lincoln Access Rewards (LAR), a point-based program offering privileges and special incentives for those who purchase or lease a new Lincoln. By becoming a Lincoln Black Label owner, members can access a wide range of benefits, such as premium maintenance services.
Advantages of Lincoln Black Label
A Lincoln Black Label owner can expect the highest level of personalized service for their vehicle. They also receive numerous special perks, including the following:
- Remote delivery: Members can get new vehicles delivered to their homes for added convenience.
- Calm membership: This membership status comes with a one-year membership to Calm, a subscription-based meditation app.
- Lincoln pickup and delivery: When owners need to have their vehicles serviced, they can schedule pickup and delivery so they don't have to drive to a service center. When picking up the car, a Lincoln service valet will supply a loaner vehicle they can use.
- Premium maintenance: The premium maintenance plan covers oil changes, multipoint inspections, preventive care, and replacement of normal wear-and-tear items. Members get this benefit for four years or 50,000 miles, whichever comes first.
- Complimentary car washes: Lincoln Black Label owners enjoy complimentary car washes anytime they want.
- Avis President's Club membership: This special membership for Lincoln Black Label members provides multiple benefits when they need a rental car while traveling. They get up to 25% savings off base rates, a double upgrade when available, and 24/7 assistance.
These benefits continue to grow and evolve. The Lincoln Black Label membership may provide additional perks in the future.
How To Gain Lincoln Black Label Status
There are two ways to become a Lincoln Black Label owner: purchasing or leasing a Black Label vehicle or earning 70,000 LAR points in one calendar year. Someone who becomes a Black Label member by earning enough points will remain at this tier through the end of the next calendar year. After that, they'll return to their previous tier.
A customer who becomes a Black Label member by purchasing a vehicle in this trim level will have access to those privileges as long as they continue to own the vehicle. To qualify for this tier, they can purchase a Black Label vehicle from any model year.
What Are the 2024 Lincoln Black Label Vehicles?
These are the new Lincoln Black Label vehicles in 2024:
- Lincoln Black Label Navigator.
- Lincoln Black Label Aviator.
- Lincoln Black Label Nautilus.
Anyone interested in purchasing a Lincoln Black Label vehicle can visit a certified Lincoln dealer. At Jim Burke Lincoln in Bakersfield, California, we offer a curated selection of Lincoln vehicles in the Black Label trim.
Lincoln Black Label Vehicle Themes
Drivers can choose from various interior themes depending on the Lincoln Black Label vehicle. Each theme comes with exclusive materials, design enhancements, and color schemes. The available themes include:
Central Park Theme
This theme, exclusively available for the Lincoln Black Label Navigator, evokes the spirit of Central Park in New York City. It comes with dark walnut accents, leather-trimmed seats in Urban Green, and a Manhattan Green exterior.
Invitation Theme
Also exclusive to the Lincoln Black Label Navigator, the Invitation Theme honors the importance of community and friendship. It features dark wood and supple black leather-trimmed seats with unique stitching. The theme also includes dual-laser etching with geometric and organic details.
Yacht Club Theme
The Yacht Club Theme for the Lincoln Black Label Navigator will remind drivers of the ocean breeze on a crystal-clear day. Interior details include Venetian leather accents in Whitewashed Teak and Coastal Blue.
Chalet Theme
Available for all three Lincoln Black Label vehicles, the Chalet Theme uses natural accents designed to create the feel of an upscale ski lodge in the mountains. It comes with Espresso and Alpine leather-trimmed seats and detailed upholstery stitching.
Flight Theme
Those purchasing the Lincoln Black Label Aviator or Lincoln Black Label Nautilus can choose the Flight Theme. As its name suggests, it's inspired by the skies, featuring naturally textured leather upholstery and interior colors in Luggage Tan and Ebony Jet. There are also appliqués reminiscent of aviation instrument panels throughout the interior.
Destination Theme
The Destination Theme will satisfy drivers' wanderlust with nods to travel and adventure. It comes with laser-etched diamond textures and unique interior stitching. It's only available for the Lincoln Black Label Aviator.
Other Tiers of Lincoln Access Rewards
Existing Lincoln owners can register their accounts to start earning rewards toward the Black Label status. Besides the top tier, the other LAR tiers include Standard and Reserve. The tier depends on the vehicle a driver purchases or the points they earn. Here's a closer look at the other two tiers:
Standard
New members become part of this tier when they earn 40,000 points. Their membership allows them to use their points toward vehicle maintenance and new vehicle purchases. Benefits in this tier include:
- Lincoln pickup and delivery service for four years or 50,000 miles.
- A one-year membership to Calm.
- Lincoln Motor Company Insure, a product that can help owners earn discounts for safe driving.
Reserve
When owners earn 50,000 points in a calendar year, they become a Reserve member. The Reserve status includes all the benefits of the previous tier, as well as:
- Lifetime status with a qualifying vehicle purchase.
- Early access to redeem reward points.
Become a Lincoln Black Label Member With Jim Burke Lincoln
The Lincoln Black Label membership provides numerous ownership perks and incentives. At Jim Burke Lincoln, we're happy to assist drivers with purchasing or leasing their new Lincoln Black Label vehicle. We offer a wide selection of new Lincoln Black Label models, including the Navigator, Nautilus, and Aviator. We can also answer other questions drivers may have about the Lincoln Black Label membership. For more information, visit our dealership in Bakersfield or contact us online.